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Hygge? What is that, where do you buy it?

By Jeffrey Willey Macaroni KID Winston-Salem Publisher December 14, 2023

I had just grabbed a cup of coffee from Bitty & Beau's Coffee located downtown Winston-Salem on 4th Street.  If you have never been, I encourage you to join the movement. Their concept is simply amazing and heartwarming!

So, as I was leaving, I overheard a young man say to his, I would assume, girlfriend, What is Hygge?  Where do you buy it?  Is that what you want for Christmas?  I chuckled. The young lady fell out of her seat laughing and asked, Are you serious??

Which leads me to this:

Hygge (pronounced "hoo-gah") is a Danish and Norwegian term that doesn't have a direct translation into English but is often associated with the concept of coziness, contentment, and a feeling of well-being. It's a cultural and lifestyle phenomenon that emphasizes creating a warm, comfortable atmosphere and enjoying the simple pleasures of life.

Hygge is often associated with certain activities and environments that promote a sense of coziness and relaxation. These can include:

  1. Candlelight: Soft, warm lighting is often used to create a cozy atmosphere.
  2. Comfortable clothing: Wearing comfortable and warm clothing, like sweaters and socks.
  3. Warm beverages: Enjoying hot drinks like tea, coffee, or hot chocolate.
  4. Comfortable spaces: Creating inviting and comfortable spaces in the home with blankets, cushions, and soft furnishings.
  5. Spending time with loved ones: Hygge emphasizes the importance of spending quality time with friends and family in a relaxed setting.
  6. Enjoying simple pleasures: Engaging in activities that bring joy and relaxation, such as reading a book, listening to music, or taking a leisurely walk.

The concept of hygge is not just limited to physical surroundings but also extends to a mindset of appreciating the present moment and finding joy in simple, everyday experiences. It has gained popularity beyond Denmark and Norway and has become a lifestyle trend in various parts of the world.